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Playbook

Your Samples Are Here. Now What?

A 14-day launch plan before you waste money on a first drop.

Before you start

If your samples just arrived, congratulations, you're closer than most brands ever get.

Now comes the part that determines whether your launch succeeds or becomes another expensive lesson.

Before spending money on ads, influencers, or content, use this guide to make sure you're actually ready.

Step 1

Receive your samples.

Check sizing.

Check print quality.

Check stitching.

Photograph defects.

Step 2

Wear test every piece.

Wash once.

Wear it outside.

Get feedback.

Fix anything now.

Step 3

Create your campaign.

Hero images.

White background product photos.

Product video.

Lifestyle content.

Short form ads.

Step 4

Build your website.

Step 5

Test everything.